EllisDon launches women and gender-nonconforming safety vest campaign

(Photo courtesy of EllisDon Corporation)

EllisDon has launched its Fit Your Frame campaign. The program aims to provide construction safety vests to women and gender-nonconforming persons whose frame and body type are not best served by traditional vest offerings.

“Traditional safety vests are not built to fit women or gender-nonconforming persons, and we wanted to change that,” said Jennifer Khan, the company’s vice-president of inclusive diversity. “Every day, EllisDon is working towards more inclusive measures on our sites and in our offices; I hope that this will continue to ripple throughout the industry so that everyone, and I mean everyone, feels welcome.”

The construction company has partnered with Md Bespoke, a Black-owned Canadian custom clothing manufacturer, to produce vests that will uphold the quality and function of traditional vests, with additional fitting and size options.

“It is so important to feel like you belong in a workplace, and I know from personal experience what that can do mentally to you when you feel like you do not belong,” said Tess Durrant, chief operating officer at Safety BeSpoke.

Fit Your Frame is led by EllisDon’s inclusive diversity leadership group 2gether and is geared towards reflecting all forms of gender expression. The campaign, which has launched, will continue nationwide throughout all EllisDon’s area offices and sites with vests will be distributed to EllisDon employees.

Vests can be ordered by sending an email inquiry to contact@safetybespoke.com.

www.ellisdon.com